Laodicea: Hot or Cold - Laodiceans had a unique understanding of why lukewarm water was worthless. Today, we are to be like a hot bath or a cold drink to a world in need of cleansing and refreshment. Bible References:  Revelation 3:15-18; Matthew 16:13-20 ____________________________________________________________________________ History The leading city in the valley during the first century, Laodicea was destroyed by an earthquake in AD 60. According to Roman writer Tacticus, Rome offered to pay for the city to be rebuilt, but the people declined, saying that they were wealthy enough to restore their own city. Industry The city was renowned for three main industries: ■A banking center for the province of Asia Minor, including a gold exchange; ■The textile center where glossy, black wool was woven into garments called trimata that were prized in the Roman world; ■The location of a major medical school known worldwide and where an eye salve called Phyrigian powder was made